Intown Stars Guiding Principles

We refer to our Company’s value system as The Intown Stars Gymnastics Guiding Principles. The #1 responsibility of each employee in Our Company, from the Owner/CEO to the most junior trainee, is “Stewardship of the Intown Stars Guiding Principles.” Many companies speak of its values. At Intown Stars, we live our values. They guide us in Company direction, program design and our hiring decisions as well as in our personal interactions.

Our Mission: Kids like it here!


Our Motto: The Body Follows the Mind. This is a mantra that empowers each gymnast to trust themselves, to believe in their own innate strengths, and to succeed on purpose.


Our 5 Core Values

Growth : We are always growing our gym, and growing ourselves, and learning through the process. We value mistakes as part of the process, create a safe space for students and staff alike to make mistakes, celebrate them, and learn from them. 


Courage: We are afraid of new and scary things, and we believe that we can succeed anyway. We succeed on purpose. Our students and our staff are encouraged to try new things, be uncomfortable, be afraid, and do them anyway. We encourage our students and our staff to speak out and speak up for others and themselves for what is right and good, even if the idea of doing so scares them.

Excellence: We work hard and do things well and in a timely manner. We respect the work and we respect each other. We are always professional in our work and our relationships. We follow through on our commitments to ourselves and to each other. When things are hard, we are solutions-oriented and find ways to make it happen.  


Fun: We are lighthearted, don't take ourselves too seriously, create ways for fun to happen, and find humor in our journey together.

Community: We create a welcoming place where people want to be. We respect one another, even if we disagree. We are honest with our feedback, strong with our personal boundaries, and kind with our words. We lead by example. We teach our students to see the value in others and our staff to see others as partners in our collective work.

Five Hospitality Mantras

  • We greet every customer with a smile and kind words. 

  • Our primary role is as problem solvers. 

  • Our customers are more important than the services we provide. 

  • We create raving fans by being transparent, honest and open to feedback. 

  • Everything is pro-rateable, transferable, and flexible.

Eight Hiring Mantra

  • Hire for character and culture fit; teach the skills. 

  • Interview and hire for ability, not potential. I

  • We shall go short-staffed before we are poorly-staffed. 

  • Be in hiring mode 24/7/365. 

  • Let go of good. Hold out for great. “A” managers hire “A” employees. “B” managers hire “C” employees. 

  • When in doubt, don’t hire. 

  • Train and lead in a manner so you can hire and promote from within. In this way, we intentionally create our own culture. 

  • When you realize a hiring mistake, act swiftly. Your duty is to do the greatest good for the greatest number.